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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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Modern Marketing & Compliance: Friend or Foe?
For the past several months, we’ve been seeing an upswing in conversations with clients around compliance with modern marketing legislation. CAN-SPAM, CASL (Canada Anti-Spam Law), and EU cookie laws...
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How to Assign Final Grades to Leads and Create Dynamic Lists in Pardot
If you’ve been following our 3-part blog post series, you are building the knowledge you need to set up Pardot the right way to effectively score and qualify marketing leads. In part 1, we explored...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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5 Marketing Operations Best Practices to Create Efficiency and Drive Revenue
Those of us that have been working in Marketing Operations for a long time know the feeling of being seen merely as the Marketing Process Enforcement department. When I first started working in...
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Sales and Marketing Acting Like Babies
I was on vacation in Cancun over spring break earlier this year, and while I sipped on a delicious classic-style margarita I launched the YouTube app on my iPhone® to catch up on my guilty pleasure —...
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Cloud Connectors Are Not That Scary! 7 Tips To Build a Successful Integrated...
The first time you sit down to set up a cloud connector in Eloqua, you may feel pretty intimidated—it looks scary! But, although there are a lot of steps to configure, especially for the first time,...
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Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide...
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to closed loop revenue reporting. You probably wonder whether your nurtures are actually...
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What You Need to Know about Eloqua’s New Salesforce.com Integration App
Starting with Oracle Eloqua’s 19B Update, the new Salesforce.com Integration app is generally available. All Eloqua users can now install it on their instance without any approval from Oracle. With...
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Five Reasons Your Email Open Rates May Be Low
I should say upfront that I am not a marketer — but I know a lot about emails. I have been building, uploading, templating, tweaking, designing, and deploying emails for more than 7 years as part of...
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Getting MarTech Right Is Hard (and That’s a Good Thing)
A recent post on ChiefMartec.com confirmed a trend that I’ve been seeing over the last three years — getting MarTech right is hard. And no, I’m not saying that in a self-serving manner. Initially, as...
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The Secret to More Effective Campaigns: Knowing Your Database
Getting to know your database may not sound like a fun time. . .but if you and your database become more closely acquainted, you’ll find that it’s an important ally in improving the effectiveness of...
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Five Critical Project Management Tips That Boost the Client Experience
Have you ever worked with a project manager who not only kept your project on track, but also made the experience a positive one? While some may think of project managers as the taskmaster who keeps...
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The Importance of Cultural Fit When Choosing the Right Business Partnership
Digital transformation is no longer a matter of just purchasing a MarTech solution and calling it a day. Continuous improvements in networking, the introduction of the cloud, and every technological...
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Right People, Right Content, Right Time: Trigger-Based Nurturing Really Delivers
Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how you can tie together classic inbound marketing techniques with activity...
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Minimize Marketing Time-Sucks: Tips to Streamline Daily Activities and Meet...
As a marketer, one of the worst things you can become known for is not meeting your deadlines. If you’re juggling multiple projects, working with multiple clients, or supporting multiple brands,...
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Getting Personal: 5 ways AI Is Humanizing How Marketers Engage with Customers
Marketing has become a data-driven discipline in recent years — so much so that some feel the human element has gotten lost in all the metrics. When you’re obsessed with increasing clickthroughs and...
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How to Reposition and Strengthen Marketing’s Role in 2020
I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see how obsessed I am with adopting new technology and applying it to everyday...
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3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)
For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an overly saturated and outdated channel, predict that new tools will completely...
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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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