The Basic Recipe For a Lead Nurture
A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of nurtures, I’ve come up with the basic recipe for a successful nurture...
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Concur Increased Pipeline Contribution by Over 50%
Situation: Concur, part of SAP, is a leading provider of integrated travel and expense management solutions, which help organizations ensure corporate travel is booked within policy before the trip is...
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Supercharge your Marketing with Content Insight and Activation
On August 14th, PathFactory will be opening up their office in Sunnyvale, California for a tour. Join us for breakfast and sessions from current PathFactory power users, Mervyn Alamgir and Tim Noble...
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Join David Lewis At The MarTech Conference!
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data...
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DemandGen Named One of the Country’s Best Workplaces for Flexibility
At DemandGen, we realize that a supportive workplace results in a better experience for our employees and clients alike. Creating an environment where people can easily integrate the obligations of...
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How to be a Modern Marketer With David Lewis!
Modern Marketing Experience 2016 will be held at the MGM Grand in Las Vegas, NV on April 26-28. Join us as DemandGen CEO and author David Lewis shares how pacesetting marketing teams have become...
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What You Missed at Modern Marketing Experience 2016!
We hope you had a great time at this year’s Modern Marketing Experience in Las Vegas! The conference brought together some of the top minds of the industry, and attendees had the opportunity to learn...
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ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
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Recap of Marketo’s Marketing Nation Summit
We hope you all had a great time at Marketo’s Marketing Nation Summit! The conference was a great experience, offering over 100 breakout sessions with Marketo customers, partners and influence...
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How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
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3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape has exploded, giving marketers thousands of different technologies to...
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Achieve Demand Generation Success with a Modern Marketing Maturity Model
I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in particular. The evolution of technology over those years has made it both easier (improved...
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We’ve Been Expecting You: Best Practices for Onboarding New Hires
Remember what the first day of a new job feels like? It’s a roller coaster of emotions. You don’t know anyone but the people you’ve interviewed with, you’re hoping to God you remember their names, and...
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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5 Tips to Refine Your Marketing Automation Production Processes
As a DemandGen Campaign Operations Specialist working with our clients’ marketing automation systems, I see a lot of unique set-ups. It’s like a science fiction story: you visit other planets, all the...
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Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain...
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8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform...
Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality hurts U.S. businesses to the tune of more than $15 million each year, and...
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Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions...
As your business continues to grow — and your contact database along with it — there will come a time when you must bring some order to the chaos in your Marketing Automation platform. Whether that...
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The Art of Leading a Virtual Discussion: 5 Tips to Improve Communication
Recent studies show that 3.3 million full-time professionals, excluding volunteers and the self-employed, consider their home as their primary place of work (Global Workplace Analytics, April 2016)....
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One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate...
Just as no two people are alike, no two clients are alike. Even when two companies are structured similarly, sell similar products, or serve the same industry, they’re still made up of many unique...
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