Clik here to view.
Get ‘Em While They’re Hot: Capture Prospects’ Interest with Eloqua’s Page...
Wish you knew which prospects clicked on the “Get a Quote” or “Request a Demo” buttons throughout your website, but haven’t become a customer yet? Or, if you sell directly to consumers, how about...
View ArticleClik here to view.
Not Just for Millennials Anymore: Creating Your Own Videos to Boost...
Did you know that the Play button is now the most compelling call to action on the web? Consider the following facts. Every single day: 8 billion videos are played on Facebook (that’s billion with a B)...
View ArticleClik here to view.
Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an HTML web page. Spoiler alert: It isn’t. If you spend any time building templates in Marketo, or...
View ArticleClik here to view.
How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
View ArticleClik here to view.
Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
View ArticleClik here to view.
Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to...
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful...
View ArticleClik here to view.
Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
View ArticleClik here to view.
4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
View ArticleClik here to view.
Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
View ArticleClik here to view.
Guest Post: Landing Page Optimization Fundamentals
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com Landing Page Optimization Fundamentals. . . and why the home page might be more...
View ArticleClik here to view.
The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building a perpetual revenue engine. Why is this so critical for success...
View ArticleClik here to view.
Want Better Reporting and Analytics? First, Ask the Right Questions
The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating reporting and insights from that data, marketing automation and CRM...
View ArticleClik here to view.
Overload Control: Setting up a Communication Limits Smart Campaign in Marketo
No matter how interested somebody may be in your product or service, NOBODY wants to receive five or six emails a day from you — except your mom, maybe! But when leads qualify for multiple campaigns,...
View ArticleClik here to view.
Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand Generation. In case you missed it, he introduced the D3 Methodology, a holistic...
View ArticleClik here to view.
How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though. If there had been such a MarTech buffet versus just a handful of systems like...
View ArticleClik here to view.
7 Ways to “Socialize” Your Marketing Event
From live tweeting and live streaming to social media integration on invitations and event pages, social media is an intrinsic part of how people experience almost every event now. If you’re a...
View ArticleClik here to view.
DemandGen Awarded Partner of the Year at the 2019 EXPYs
Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and...
View ArticleClik here to view.
Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly
In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest of ease. In the REAL world – it often doesn’t happen that way. And...
View ArticleClik here to view.
3 Helpful Tips for Managing Creative Marketing Projects That Result in More...
There has been an exponential increase in digital marketing projects and digital transformation initiatives in recent years, especially as many organizations were forced to make the switch to remote...
View ArticleClik here to view.
7 Ways to Level Up Your Lead Nurturing with Personalization
Lead nurturing, while not a new concept, continues to evolve. On average, we know that prospects convert at a much higher rate when nurtured versus those who aren’t. In fact, Forrester found that the...
View Article