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Is Your Email Preference Center Getting the Job Done?
We’ve all been there. Our inboxes are overflowing, and we can’t keep up. Sometimes we delete the emails that don’t interest us, sometimes we simply ignore them, and sometimes we unsubscribe...
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A/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of honing your message and developing a better understanding of your...
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The Magic of Mirrored Databases
Eliminate duplicates; improve tracking and reporting through MA and CRM system alignment. Magic mirror on the wall, when it comes to marketing leads, should my CRM have them all? Managing the flow of...
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6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your Demand Factory down into sections, in order to efficiently roll out its implementation...
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The Power of Being Proactive: 5 Tips for Marketo Admins to Keep Focused on...
As a Marketo admin, your day is a constant balance of managing new system requests, fixing system issues, and optimizing the existing setup to create a best-in-class system. As new requests pile up...
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Maximizing Your Content Exposure: BrightInfo
When you discover something great, like a new coffee shop or a scenic hiking trail, it can pose an interesting problem: do you keep it to yourself so it doesn’t get too popular, or do you share it so...
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Four Best Practices for Accessibility in Email
Let’s talk about accessibility in email. Email accessibility seems to be one of those topics that companies either don’t consider, don’t think it applies to email or assume they are already...
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Making the Move to Marketo
Practical Advice for a Seamless Migration You’ve decided to make the move to Marketo. Congratulations on making a great decision on your journey to marketing maturity. While Marketo is built for speed...
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Chasing Conversion Rates can be a Losing Game
Ask any marketer “What is the number one way to increase form conversion?” They will likely say reduce the number of fields on the landing page form. For example, KISSmetrics, in the blog post, How to...
View ArticleBDO Digital Demand Generation Group Data Privacy Policy
This privacy statement is effective as of November 1, 2021 and will regularly be updated to reflect any changes in the way we handle your personal data or any changes in applicable laws. BDO Digital...
View ArticleHow to Build a B2B Web Form: Tips & Tricks for Optimal Conversion
Most B2B marketers in the enterprise space are handed the responsibility for improving the quality of their leads, as well as hitting an MQL quota. After all the work of campaign development, in the...
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6 Best Practices to Boost Attendance at Your Next Webinar
Webinars are universally accepted as a mainstay of B2B lead generation marketing programs. Their ubiquity, however, means that marketers need to optimize planning and execution in order to have a...
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7 Tips To Keep in Mind When Using Content for Lead Generation
There’s a reason why they say content is king — it’s more than just words on a page; it’s a powerful marketing tactic. The right content marketing strategy can do amazing things for your business. It...
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Responsive Design: Delivering Content That Fits On Every Device
Do you optimize your marketing content for mobile devices? Most likely, you’re at least providing your content for smartphones and that’s great. . .but smartphone layouts aren’t exactly...
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Making the Most of Marketo: 7 Simple Tips to Increase Efficiency, Improve...
Like any new toy, marketing automation is exciting and, as marketers, we can’t wait to get our hands on it: to push all the buttons, try out all the bells and whistles, and see how it lives up to the...
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5 Best Practices for Designing Winning Email Templates
Sending emails is a tried-and-true marketing tactic – and they deliver massive ROI. According to Hubspot, email marketing generates $42 for every $1 spent. That’s why 4 out of 5 marketers would rather...
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Boost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” I’d say to anyone who would listen. “You don’t show return on investment. You can’t measure awareness....
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Registration Form vs. Email Address: Which Is Best as a Call to Action?
Over the past few years, a number of clients have asked us to include a mailto link within an email instead of creating a registration page where attendees can fill out a form to sign up for an event....
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Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
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Increase Adoption and Transactions with an Automated New Customer Welcome...
You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and keep that customer for life. A great way to start is with an automated...
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