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Making Sense of Your Company’s Current MarTech Stack
Imagine taking a new marketing role and trying to grasp what all the MarTech tools do for the organization. (You may not even need to use your imagination for this.) The average number of jobs...
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Build Engagement – and Relationships – with Trigger-Based Marketing
With so much going on in our lives, it’s increasingly difficult to craft marketing messages that can rise above the noise and get your prospect’s attention. That’s why my team in Managed Services has...
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5 Tips to Accelerate Lead Response Times
Picture this: You’re in the market for a new car, so you do a little research online and browse some dealership websites and fill out a few interest forms online. You find two comparable cars you like...
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Account-Based Marketing: Is It Worth It?
ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of interest and desire. The question is: Is there a commitment? I can say from my time spent...
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Project to Partnership: Keys to a Successful Relationship
As an Account Director at DemandGen, I’m the primary liaison with clients and serve as the “quarterback” for the internal DemandGen team. Some client engagements are more complex than others and...
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The D3 Methodology — Your Guide to Digital Transformation
Over the past several years, the term digital transformation has become as common as the word unprecedented in 2020. Among the many things we will remember about 2020, it will be the year that made...
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Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way in undetected. Unfortunately, there are a number of ways this can happen. From...
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Service Level Agreements: Get Your Leads While They’re Still Hot
Your sales team is bickering that they’re wasting time with too many junk leads, getting to the good ones too late. Marketing is complaining that they’re busting butt filling the pipe, but nothing...
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Critical Thinking Skills to the Rescue! Create a Team of Successful Problem...
Have you ever worked on a project and quickly realized there were significant obstacles in your path that would make the normal course of delivery impossible? If you answered yes, how would you...
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How B2B Buyers Buy – Three Observations
One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members) is that it identifies its participants as 50% IT/50% Business. This is, in my mind, one of...
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BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in...
Over the past year and a half, almost every demographic has relied even more heavily on technology to remain in touch with family and friends. Even those who were reluctant to fully embrace digital...
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Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck
I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking as the prep work: selecting a contractor and picking out all the new things for my...
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Campaign Process Optimization: A Deep-Dive into Key Success Factors
Imagine you’ve been asked to plan and execute a new campaign around your company’s key initiative. It’s a big campaign with lots of moving parts. Where do you start? Do you have the processes in place...
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You Had Them at Hello: 8 Tips to Take Your Onboarding Program to the Next Level
All your hard work paid off. That new lead you nurtured from Prospect to Closed – Won is now a new client. You invested a significant amount of time and money up front. Now that you’ve closed the...
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Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and we get them. They are a fact of life for us marketers, and a daily occurrence for most...
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Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier by delivering the metrics you need in a predefined format. Essentially, you have...
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What Is Lead Acquisition in a Demand Gen World?
“I need more lead acquisition!” is usually the beginning of most customer conversations when talking about business priorities. That’s why as 2020 planning begins, and DemandGen the company turns...
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Make Your Customers Feel Welcome in Every Room of Your Company’s House
Historically, Marketing, Sales, Customer Service, and IT have operated as single rooms with closed doors (and soundproof walls). That’s because tight integrations between different processes,...
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How to Build a World-Class Team During a Period of Rapid Growth
Throughout my career as a leader, manager, and coach, I’ve followed one key guiding principle when it comes to organizational development: Build a World-Class Team. That truly is my mission and I say...
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The Top 3 Universal Rules of Business My First Mentor Taught Me
When we start our careers, some of us are lucky enough to have a boss who is also a mentor. They share their years of experience with us in the hopes that we will not make the same mistakes they did....
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