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Why Marketing and Sales Alignment Is Not Enough

One of the most common questions I get when speaking to B2B marketing and sales executives is how can they best align marketing and sales? Over the last 20 years since I have been in the B2B space,...

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Join DemandGen at The MarTech Conference in San Jose!

Join DemandGen at MarTech, the go-to conference series for senior-level, hybrid professionals who are both marketing and tech-savvy. Taking place April 23-25, MarTech is the only conference that...

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Managed Services Put You in the Driver’s Seat

You have a fixed head count, but you need the capacity to produce more outbound campaigns. Perhaps product marketing wants webinars, sales wants roadshows, and your international teams are looking at...

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Top 3 Marketing Technology Trends in 2020

The new year is upon us. Time to reflect on 2019 and congratulate ourselves for our accomplishments. But after the confetti settles, we marketers will return to our work attracting and converting...

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Knowing What to Look for: Key Metrics for Evaluating Your Marketing...

You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place to make the most of it. You may have even already mapped out each...

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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to...

As marketers, we’re well aware of the impact our efforts have on driving revenue. However, historically, proving it hasn’t been easy. Pinpointing the exact moment a prospect or lead makes the decision...

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Everybody Wins: 5 Benefits of Working from Home for Both Employees and Employers

As the novel coronavirus pandemic continues to traverse the globe, more and more employers are taking precautions by requiring their employees to work remotely. This will be many people’s first time...

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