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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish, from the signature on a new Statement of Work to celebrating a project’s success....
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Ever Meet a Salesperson Who Loved Their Marketing Team? You Have Now
I joined DemandGen in 2017 and, as a salesperson, I’ve figuratively died and gone to heaven. Before working at DemandGen, I didn’t get many inbound leads from marketing and was responsible for...
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Living a Values-Based Culture
In a world of fast-paced change, there are few things that remain constant. As technologies hurtle through the marketing automation landscape at the speed of a bullet train, our values create a...
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How to Drive Lead Acquisition with DemandGen’s ABM Framework
With the staggering increase in channels and near-continuous bombardment from eager sellers, buyers have become decidedly more difficult to reach. That’s why every conversation I have with a client or...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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How Marketing Leads the Charge for Good CX
Delivering an exceptional customer experience (CX). That’s the holy grail every business chases: 87% of business leaders agree that exceptional CX is a must for their organization. Why? Because a good...
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MarTech Mishaps: What Happens When You Buy First, Ask Questions Later
If you’ve ever been part of a MarTech software implementation that went sideways, or that didn’t see the results your vendor promised, you’re not alone. In fact, when it comes to taking extra time up...
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A True Lead Management Framework is More Than Just a “Funnel”
Among all of the different technology options, channels, tactics and strategies, a key tool for any company seems to fade into the background noise: a Lead Management Framework. Most companies will...
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Communication Is More Important than Ever, Making It the Perfect Time to...
The COVID-19 pandemic has forced all of us to find new and different ways to communicate with our family, friends, colleagues, clients, and prospects. With the majority of us now working remotely,...
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The CMO’s MarTech Wish List for 2018
One of the best parts of my job is that I get to meet with a lot of high-level marketers, CMOs, and sales leaders throughout the year and learn about what’s important to them. Since annual planning...
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Still Under Construction? “Phase In” Your Demand Factory
At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing marketing automation and related marketing technology: building your Demand...
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Focus on These 3 Things to Effectively Manage Change in Your Organization
When’s the last time your organization undertook sweeping change and everyone was excited to be active participants in a successful transformation? According to Gartner, over the past three years the...
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Why Digital Marketers Love Marketing Automation
I was a digital marketing professional when I first fell in love with marketing automation (MA). As an early adopter, I shared stories with my peers of all the great new capabilities we had because of...
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How Digital Transformation Is Driving CX
The pandemic forced organizations to undergo rapid and vast digital transformations. The silver lining is that by adopting digital tools, businesses have found new ways to improve operations, reduce...
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New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce...
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed the app and took it for a test drive to see what it could do....
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A Primer on Predictive Analytics: Tips for Road Testing Your Model
For many marketers, predictive analytics is a bit of a black box, especially if Statistics wasn’t exactly your favorite course in school. Lately, we’re being inundated with vendors offering predictive...
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Quick Wins Don’t Scale: How to Build Your People and Technology to Support...
For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve. These days, however, with the complexity in technology and strategy for revenue generation,...
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Making Marketing Heroes: Closing the Modern Marketing Skills Gap
Remember when marketing was mainly responsible for managing in-person events, posting new content on the website, developing print materials and online banner ads, sending out batch-and-blast emails,...
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Customer Appreciation Is More Than Gratitude, It’s A Partnership
At DemandGen, we’ve chosen June as our official “Customer Appreciation Month” to recognize the loyalty and success of our many, many great clients. But in reality, we feel like “every day of the year”...
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Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do it. LeanData addresses this gap by automatically matching leads to accounts. But wait,...
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